The Challenge
Led a creative audit across social and e-commerce channels, offering actionable insights that informed the development and direction of new brand content.
The Insight
TINGE had a strong opportunity to build upon its current message of self-confidence and body positivity through updated content that moved beyond static product imagery to high-quality stills and educational application videos that celebrated the act of getting ready and body makeup as a choice rather than an obligation.
The Outcome
A full-scope photo and video campaign for paid media tied to a 67% increase in sales over the prior period.
Managed the creative process from concept through final asset delivery, including market research, art direction, talent and location coordination, on-set creative direction, and post-production review with photographers and editors across multiple revision cycles.
